How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 01:57

How can a small local business with no marketing budget use social media to attract more customers?

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

People

Product

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Place

Price

Good marketing is doing this well.

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Perception

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Is it fair that 3rd world migrants and refugees are being put up in first class hotels in the UK when there are historic levels of homelessness and poverty?

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Processes

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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